We are working to protect life on earth from the toxic devastation of Single Use Plastics (SUP).

We work from bottom up, via our global network of volunteers. Assessing Unawareness, Increasing Understanding, Enhancing Solutions, and Advocating Change.

We are a people’s organization, representing individuals from across the world, who share the concern about the constantly increasing production of Single Use Plastics and its consequences on our health and environment

Our work was pioneered by an average couple (Madie and Serve), who realized the importance of the Plastic Problem during their family journey around the globe. Their work was quickly enhanced and multiplied by the many individuals that have joined the organization since.

We believe our economic system is erroneously based on an insane squandering of resources, overconsumption and throw-away culture.

We also know that Individuals represent 60% of GDP growth and not only can, but do shape the world we live in. That’s why we believe change happens from the bottom up.

Our mission is to stop the growing production of Single Use Plastics.

Because all other attempts are as futile as cleaning up the water from an overflowing bathtub, without turning off the tap.

By providing clear information about the harmful  impact of plastics on human health and the ecosystem, and by empowering people to defend themselves against it.

Our projects are created to help people understand the risks associated with single use plastics, and take personal actions against its growing production, right from their own homes and offices.

Our vision is a world free from Single Use Plastics and a future generation living in harmony with the planet.